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The home of “Exceptional Quality, Exquisite Designs, and Outstanding Value.”
Liquidation Channel (LC) is a subsidiary of Vaibhav Global Limited (VGL). It is an Omni-Channel business comprised of a home shopping television network, an e-commerce business, and an outside sales/wholesale segment. Headquartered in Austin, Texas, the company strives to have all areas of the business complement each other. Fully integrated, LC manufactures more than half of the products it sells. The television channel broadcasts live 24 hours a day, 365 days a year in the United States, Puerto Rico, and areas of Canada.
LC has strong, direct relationships with many mines around the world, eliminating many of the middlemen in the jewelry industry. This allows LC to offer customers (also called family members) the lowest prices in the industry, confirmed by their Lowest Price Guarantee. If a customer finds the same item advertised by television or newspaper to a national audience for less, LC will pay him or her the difference, plus an additional 20 percent.
LC specializes in rare and exotic gemstones, making fine jewelry more accessible to everyone. One of their most popular gemstones is tanzanite. The TanzaniteOne Mining Ltd. in Tanzania, Africa, the largest miner and supplier of tanzanite in the world, only allows eight companies hold the honor of being a “sightholder.” And the LC has the number one sightholder position with this mine. Tanzania is the only source in the world for this magnificent gemstone.
In 2014, LC began to push to expand their lifestyle accessory product offerings, such as handbags, hair accessories, and home décor products. The company keeps a close eye on the latest trends to ensure products remains fashionable and forward thinking.
LC is well known for providing “Exceptional Quality, Exquisite Designs, and Outstanding Value.” These words are a promise to their customers and are at the core of what this company stands for.
The company was originally established as The Jewelry Channel, Inc.—still its legal name—with a product line mainly focused on high end items. In March 2007, economic pressures precipitated an evolution of the business. The company began to focus on providing value jewelry products and transitioned to the Liquidation Channel brand.
Liquidation Channel was launched on December 1, 2008. Gerald Tempton joined the LC family as President on December 23, 2009. Since then, the company has grown from 58 employees to more than 500. For the past five consecutive years, the company has seen high double-digit sales increases and even more dramatic profitability increases.
In 2010, the company launched their very first Tanzanite Smackdown event, in an effort to go head-to-head with a major competitor who had planned a special tanzanite event. It soon became one of the company’s marquee events. A Tanzanite Smackdown event runs for a 24-hour time block (often coast-to-coast) and offers the lowest prices available anywhere for this rare, highly sought after stone. In fact, since its inception, no other competitor has hosted a 24-hour event focused around Tanzanite, or any other stone. LC has added Diamond and Emerald Smackdowns to their lineup of special events. They also feature many other 24-hour events focusing on one gemstone with tremendous success.
In 2012, the company began evolving their brand and logo from Liquidation Channel to LC—a change inspired by how the company was most often referenced by its family members. In addition, this important transition demonstrates that the LC is a leader in fashion, style, and value concordantly as noted in its now famous moniker, “Exceptional Quality, Exquisite Designs, and Outstanding Value.”
The channel operates on an exciting reverse auction format where every family member, regardless of when they enter into the auction, receives the lowest price. Orders can be placed through an automated ordering system over the phone or by calling 1-877-899-0099.
In addition, LC offers Personal Shoppers to assist family members with the jewelry and accessory shopping process. This team of experts is available 24 hours a day, 7 days a week at 1-877-8899-0490.
LC’s website, liquidationchannel.com, is also unique in that it offers a catalog, access to a live stream of the television broadcast, a clearance section, and Rising Auction platform. Every Rising Auction listing begins at just $1 with no reserve.
POINTS OF INTEREST
In addition to the Smackdown events and Rising Auction web platform, there are many other features that make LC unique.
In 2010, the company began promoting a daily special entitled, Today’s Liquidation Value (TLV). These items are considered the biggest value piece of the day. Prices are only good during the 24-hour period in which the TLV aired. The TLV airs at eight specific times throughout the day, and TLV items change every day. TLV air times are 1 a.m., 4 a.m., 8 a.m., 11 a.m., 1 p.m., 4:30 p.m., 8 p.m., and 11 p.m. CT.
Arming customers with knowledge is a key element to fulfilling LC’s promise of “Exceptional Quality, Exquisite Designs, and Outstanding Value.” Gerald Tempton and the LC merchandising team travel around the world to find just the right items so that they can continue to deliver on this promise. Global Hotwire videos highlight these trips and provide customers with an all-access pass to the stories behind the gemstones and the exotic lands where the company does business. Get an inside look at how LC is connected to mines and jewelry craftsmen from all over the world by viewing Global Hotwire videos
LC’s Education Center launched July 2014. This special area of the LC website is a tool that was developed to help customers grow their understanding about their favorite jewelry pieces and gemstones. The Education Center provides a wealth of information, from gemstone attributes to tips and tricks on how to style each jewelry or accessory piece.
The LC Style blog, debuted in 2008 and was re-launched in 2014 as an engaging place where customers can go to get the latest fashion trends and tips, while still getting to know their LC Family. Throughout each month, LC Style showcases different “How-To Guides.” Plus, customers can get to know the LC Hosts on a more personal level.
LC broadcasts to more than 120 million homes in the United States, Puerto Rico and Canada and serves Mexico via e-commerce at liquidationchannel.com. The television channel is nationally broadcast on AT&T, DirecTV, Dish Network, and Verizon, as well as many other broadcasters. The channel can also be accessed via Roku, Google TV, Samsung TV, Amazon Fire, and streams live on liquidationchannel.com.
Visit liquidationchannel.com to meet our team of on-air hosts.
LC’s commitment to social responsibility can be seen in the work the company does through its LC Cares programs. With a primary focus on health and education, the company believes that when you do well, you must also do good.
The company has made financial and material donations through the former Tanzanite Foundation to the Masai Ladies Project and the New Vision Orphanage and School. LC customers participated in a donation made to the Snowball Express during a special event over Memorial Day Weekend 2014. In addition to financial and material donations, LC employees volunteer locally in their community. They have done volunteer events with Ronald McDonald House, Habitat for Humanity, Special Olympics, and have host food drives to serve a local food pantry. The company has developed a tight partnership with the United Way for Greater Austin and works closely with a local middle school.
For more information about LC, contact our team.