The Estimated Retail Value or Start
Price is based on actual comparison shopping in the market or an
approximate price which LC believes a comparable product of like
grade or quality would be offered by other retailers using a
customary product markup. The Estimated Retail Value or Start
Price does not represent the prevailing retail price in every
The Estimated Savings is the estimated amount of savings which is derived as the difference between the Estimated Retail Value or Start Price and Final Sales Price.